Advancing sustainability through innovative technology, creative planning, and ecological design is what we are about today. Much of what we are going to present and discuss could be organized under the idea of being “bright green,” using human ingenuity, science and technology to address the environmental crisis of our times, to solve the green challenge.
The challenge we confront is that being green is both enabled and complicated by who we are as human beings, as members of this planet’s biosphere. We know that ecological and biological systems are not inherently sustainable. Mass extinctions in the prehistoric past have happened repeatedly. Crisis as much as continuity is our natural inheritance. Human history, although it looks progressive to us, is more often characterized by cyclical rises and falls: individual careers, family fortunes, local communities, nation-states, empires, all rise and fall. It is what fills our histories and literature. As much as we need and desire a sustainable natural and social environment, such is not our legacy. In an odd way, being green is unnatural. But the solution to the green challenge lies also in human nature.
We human beings are different from all other species on this planet. We are collaborative and cooperative, which is why we are gathered here today, to work together, to share ideas, to find common cause. We are creative and innovative, as the work here will demonstrate, coming up with great new ideas in energy savings and material efficiency. We are the only species that problem solves through collaboration. Lots of species have social organizations; others are intelligent enough to individually solve problems. We seem to be the only ones to put the two together.
We are also incredibly destructive. It is why we know that “the process of rethinking the world requires time and persistence” as the program introduction notes. We are the only species we know of that has, through our own efforts, caused the extinction of thousands of other species. In our zeal to transform our world, we have altered it beyond recognition. Vast urban spaces, complex transportation networks, and global climate change are just some example of how we have reworked the planet, for good and for ill.
But our hope lies in just this difference. We recognize what we are doing. We are conscious of it. We can collaborate and create, we can think of, dream of, solutions to these problems. But we have to also be aware that the problems, the challenges, are not just external to ourselves. It is about transforming our own natures, about inspiring others, pushing each other to think beyond individual profit, beyond technological fixes, and looking toward changing ourselves as well. It is about “rethinking the world,” especially, if not fundamentally, the human world we inhabit.
There is the old cliché of not seeing the forest for the trees. We will be looking at and discussing a lot of wonderful and beautiful trees today. For a moment, however, I want us to focus on the forest. We in this room represent both the greatest hope for the future of advancing sustainability as well as its greatest threat. Are we going to rise to the challenge of transforming not only the way we do business, design buildings and employ technology, but of constantly confronting the destructive capabilities in ourselves? Are we going to link the innovations and inspirations we discuss today to the bigger picture of human responsibility to other species as well as to each other?
Finally, are we going to use this time to be inspired to create our own solutions, our own designs and plans, to follow in the footsteps of those presenting here today, so that our destructive tendencies as human beings will be held in check by our collaborative, creative, and innovative use of our imaginations? Are we going to meet the green challenge knowing that it not just a solution to a set of technical and economic problems but a transformation in our way of thinking, our way of life?
I believe your presence here is already a “yes” to these questions. I know that the presentations today will inspire us all to think more deeply about these issues. And I hope that you actively connect these ideas to your own lives, your own futures, and to all of ours as well.
* Keynote given at the Advancing Sustainability: Business + Design Symposium, Woodbury University, Burbank, CA, October 2011.
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